Art Direction | Brand | Graphic Design | Illustration | Web
Welcome to the portfolio of Chris Benham. I'm a full-time communication designer with over 20 years of experience. Contact me for more samples, questions or availability for freelance.
PROBLEM: A unique dining experience deserves a unique identity. Kan Pai is a new sushi & teppan restaurant with a modern, rustic feel. The name Kan Pai is Japanese and translates to cheers; or the common toast. Idiomatically, bottoms up! The design solutions embody this.
SOLUTIONS: - Logo / identity - Stationery system - Garment applications - Menu designs - Sales tools - Signage - Website
PROBLEM: Purnell set out to develop a clothing brand with the goal of creating simple styles for a complicated world. Purnell crafts timeless, updated American classics blending purposeful design and unparalleled comfort.
SOLUTIONS: - Logo / identity - Stationery system - Brand book - Garment applications - Clothing / hang tags - Workwear catalog - Size / neck labels - Sales sheets / tools - Website user interface - Web advertising
Brand book detail
Brand book detail
PROBLEM: Bokaddo is a company reinventing the way people find gifts. Think of it as a personal shopping service for gift giving at no cost to the user. We developed a brand and online / mobile platform for the upmarket gift giver (gifts >$100). The goal was simplicity. Sophisticated, clean, simple user website with minimal functionality. Give it a try to appreciate it.
SOLUTIONS: - Logo / identity - Stationery system - Website user interface - Mobile user interface - Email marketing templates
PROBLEM: Three dynamic international wind power companies came together to form one of the largest in the world. They asked me to design a holiday card that would make a statement. A card that the recipient would not want to throw away. So that's what I did.
SOLUTION: When folded, the card resembles an intricate snowflake. But begin to unfold and the shapes of wind turbines become unveiled. When laid flat, the four wind turbines appear as a sequence of spinning silhouettes, with "Season's Greetings" embellished in multiple languages. Laser cuts, die cuts, metallic ink, embossing and a translucent envelope make this happen and give the card added flair.
Front of card detail while closed
The card is removed from the translucent envelope and begins to unfold, unveiling the wind turbine shapes
The card begins to unfold, unveiling the wind turbine shapes
The card continues to unfold, unveiling more wind turbines
The card is laid flat, unveiling all four turbines, each with varied blade angles
Detail from the opposite direction as card is unfolded
Detail of the laser-cut, embossed front, looking through to turbines
A logo is not your brand, nor is it your identity. A logo identifies your business in its simplest form - via the use of a visual mark. A logo is the face of your company, and it's often the first element with which people engage. So, it's important to get it right and make it memorable.
WHAT MAKES A GOOD LOGO? Milton Glaser, the legendary graphic designer, says that it has to do with simplicity. "You want to move the viewer in a perception so that when they first look at [the logo]...they get the idea, because that act between seeing and understanding is critical,"
Here are a few I'm most proud of.
PROBLEM: The Prescott, Arizona campus of Embry-Riddle Aeronautical University (ERAU) was looking to update the eagle mascot logo for their athletic department. The current logo felt dated, didn't strongly represent the brand, was difficult to reproduce and had multiple iterations. Their hope was that the new logo would appeal to students, parents and faculty and reflect a modern, recognizable, bold brand. It needed to be easily adaptable and apply to everything from corporate stationery to the tail of aircraft. A modern, striking, bold representation of an eagle did the trick.
SOLUTIONS: - Logo / identity - Stationery system - Brand book - Corporate applications - Garment / uniform applications - Multiple sports - Exterior signage - Aviation branding
Main eagle symbol, multiple color applications
Corporate color palette, part of the brand book
Logo variations with Embry-Riddle text, multiple color applications
Logo variations with ERAU, multiple color applications
Soccer jersey detail
Soccer uniform in action
Stationery system, corporate applications
Multiple apparel applications
Aircraft hangar signage
Single color apparel application
PROBLEM: Everything about Matt and Morgan is unique. Why should their wedding be any different? They asked for a unique wedding invitation to communicate their vintage style wedding with a movie theme. A vintage movie poster was created, accompanied by an entry ticket, all wrapped and mailed in a vintage kraft tube.
SOLUTIONS: - Poster invitation - Entry tickets - Mailing labels - Table signage - Website - Best man
Poster invite detail
11x17 poster invitation
Reserved table cards, 3x5 mailing labels and kraft tubes
Tickets for entry
Website with RSVP functionality
PROBLEM: People are becoming increasingly health-conscious. From organic foods to luxury workout clothes, the fitness market is booming. If you spend $120 for a pair of workout pants, you'd better take care of them. That's where Active comes in – with a focus on taking care of that high-end performance clothing. Active is a niche market, performance laundry detergent focused on the fitness nut. And because we know women do over 80% of the laundry at home, it better catch their eye.
SOLUTIONS: - Logo / identity - Product labels - Packaging